Insurance Agent is appointed by insurance company to facilitate insurance business on behalf of the assignor insurance Company. Insurance broker is an independent entity which proposes insurance plans from various insurance companies for the sake of client’s benefits. This is the fundamental difference between the two. To arrange insurance through insurance broker, not only can you attain sufficient coverage with relatively lower premiums, but also enhance preventive measures and risk management capabilities of the insured.

Major Marketing Channels of Insurance in China

Workflow of Insurance Marketing